Thursday, 16 February 2012

Our Virginia Food & Drink Tour, Part 1

At last our adventure begins as we (James and Sarah) jump aboard the “Food and Drink Bus” to find out what the local food and drink scene is all about here in Virginia. As you will see, we were in for a few surprises!



As we soon found out, the Americans really like to mix things up a bit and break the ice! Our cosy little huddle of English people in the corner of the bus was immediately broken up and we were dispersed among our American counterparts. This “musical chairs” process was to be repeated at almost every bus stop over the next three days. We were to discover some of the warmest and fascinating people we have ever met, from a whole host of farming, catering, retailing and (perhaps most of all) the entertainment business. As you would expect there was lots of “shop talk” and with some many diverse businesses on board it was fascinating. As one of our travel buddies pointed out, we could have driven in that bus for three days without ever getting off and we still would have learnt a wealth of information. 

First stop is the Main Street Market, a fascinating cluster of food retailers under the same roof; a real one stop (and must stop) shop for anyone in that area who loves food. Each little unit specialises in their own field and we were to discover an organic butcher, a spice shop, a fish monger and sushi bar, a cook shop, a bakery, a deli and a chocolate maker. James was gutted he managed to miss the latter but Sarah was in her element with all the fine ingredients on display! This stop was packed with ideas and inspiration which was just as well because as it turned out these were the only retailers that we came across on our tour that were actually open and trading!

Stop number two set the tone for many of our future stops on our three day tour. Chiles Peach Orchard in Crozet  is a very impressive family farming business that are now in the hands of its 4th generation. There is a big tradition of family farms in this area which makes them extremely proud of what they do and this farm was definitely no exception. The whole family was ready to greet us and provide the most wonderful hospitality.
The Chiles’ business has been built upon a bedrock of fruit production and they now grow apples and peaches which are distributed throughout America! The orchard’s setting is breath taking, nestling between the mountains and the rows and rows of perfectly manicured trees seem to stretch for miles. The focus for our visit was the “Farmer’s Market”, which is the American term for a farm shop rather than the English style farmers market. More on “Farmers Markets” a bit later!


The next stop brought us to an extremely unique and fascinating operation at Saunders Farm Market. Saunders celebrate their centenary in 3 years time and its true to say their shop has largely remained unchanged the whole time! Saunders Farm Market is a living tribute to yesteryear and a perfect example of how creaky floorboards and a draughty roof can actually be such a huge asset. This is the only farm shop we’ve ever visited with live music, not your piped department store music, but two “old timers”, a guitar and a piano; all of which are a regular feature for the shoppers every Saturday!  The old world charm is continued with its very own museum of agricultural equipment and machinery. We were shocked to find that hiding behind the hedge was the family’s “other business”, one of the largest plant nurseries in this part of the USA!!!


Albemarle Cider Works was our next visit; an eagerly anticipated one by James! This was when we in for another cultural surprise as we discovered the word “Cider” in America is in fact given to all non diluted apple juices, regardless of any alcoholic content or not. Fortunately for us Albemarle produces a range of the alcoholic variety which we were all invited to taste after a fascinating tour of the impressive cidery and visitors centre. It was interesting the hear that whilst “hard cider” (thats what they call the alcoholic variety) is currently a very small industry in Virginia there are 3 more cider businesses about the start making the hard stuff this year. Will cider start to catch on here like it has in the UK?    




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